How to Get Conversions With Your Copy

The 5 Elements Your Content Needs To Be Effective

Your audience is fatigued. These days, there is a lot of digital noise. Anyone can make a website, blog, or post to social media. Anyone can say anything- all the time. We are in a world so overloaded with content, we just click on the first few things that the internet puts in front of us, and we accept that. We have to. To comb through the millions of pieces of content (exponentially growing daily), would be close to impossible — if not, a terrible misuse of our time.

Once a potential customer finds your website, that in its own, took a lot of work on your part.

Don’t blow it!

You have your audience’s attention — what are you going to do with it? A major mistake companies make is assuming users know exactly what they should do on their site.

Here’s a secret: They don’t.

They haven’t put in the weeks, months and years you have into knowing your product and how great it is. They don’t know your culture or jargon.

Worst of all — they don’t know what problems of theirs you can solve. And they’re tired. Don’t make them think.

Guide them.