UX Writing: The Magic Formula for Conversion

Websites with great conversion rates, have one thing in common — at their very core, is great copy.

I am a big advocate of copy first web design. A beautiful website, with bad copy, is a bad website. But an ugly website, with great copy, is a great website. And a beautiful website, with great copy, is an amazing website.

When we think about copy for a website, our ultimate goal is conversion, i.e., getting the user to take the action…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Stephanie Asmus

Stephanie Asmus

Austin-based designer, writer, entreprenuer and frequent flyer. www.stephasmus.com | IG/@stephasmus