UX Writing: The Magic Formula for Conversion
7 Simple Steps to Increase Web Conversion
5 min readNov 11, 2020
Websites with great conversion rates, have one thing in common — at their very core, is great copy.
I am a big advocate of copy first web design. A beautiful website, with bad copy, is a bad website. But an ugly website, with great copy, is a great website. And a beautiful website, with great copy, is an amazing website.
When we think about copy for a website, our ultimate goal is conversion, i.e., getting the user to take the action…
