Web Design: How To Finish Projects On Time

If you’re a freelancer, or even an agency, and you’re struggling with scope creep, frustrated clients, or timelines dragging on with your web development projects, the first thing you should look at is your process around copywriting.

The copy is one of those things that seems so simple. After all, it’s not like it’s coding or graphic design. But the truth is nothing derails a project faster than copy.

I’ve worked on grassroots websites and enterprise websites — I’ve worked with huge teams, agencies, and I’ve worked solo. Through all of these years, projects, and circumstances, copywriting has been the number one obstacle.

Why is copywriting so important?

Copy should be the core of the website. Copy is what browsers read to determine SEO. Copy is how the brand delivers its message. Copy is how a user is or is not persuaded to take action. Copy is a part of the UX/UI design.

A good copy strategy is the difference between a pretty website and an effective website.

Who should handle the copywriting?

The client is going to want you to just do everything and come to them for feedback and approval. However, for content to really be successful, it needs to be genuine, and it needs to…