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Stephanie Asmus
Stephanie Asmus

337 Followers

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Dec 9, 2022

Logos: 4 Tests for an Objectively Good Logo

A close friend of mine recently asked if I’d review a logo they were considering using for their brand. Logos can be stressful. They’re the face of the brand. They’re an identity. Done right, the logo will be how customers connect with, share, and remember the brand. Logos can take…

Graphic Design

6 min read

Logos: 4 Tests for an Objectively Good Logo
Logos: 4 Tests for an Objectively Good Logo
Graphic Design

6 min read


Published in Branding101

·Feb 8, 2021

Designing for Dyslexia

10 Web Design Tips Everyone Benefits From — An estimated 10% of the population has dyslexia. That’s 32.9 million Americans and 764 million people worldwide. Researchers suggest the numbers could actually be much higher, many people simply go undiagnosed. Either way, we know there are hundreds of millions of people with dyslexia. We also know dyslexia is not…

Visual Design

5 min read

Designing for Dyslexia
Designing for Dyslexia
Visual Design

5 min read


Nov 11, 2020

UX Writing: The Magic Formula for Conversion

7 Simple Steps to Increase Web Conversion — Websites with great conversion rates, have one thing in common — at their very core, is great copy. I am a big advocate of copy first web design. A beautiful website, with bad copy, is a bad website. But an ugly website, with great copy, is a great website. …

Marketing

5 min read

UX Copywriting: The Magic Formula for Conversion
UX Copywriting: The Magic Formula for Conversion
Marketing

5 min read


Apr 30, 2020

Web Design: How To Finish Projects On Time

If you’re a freelancer, or even an agency, and you’re struggling with scope creep, frustrated clients, or timelines dragging on with your web development projects, the first thing you should look at is your process around copywriting. The copy is one of those things that seems so simple. After all…

Web Development

6 min read

Web Design: How To Finish Projects On Time
Web Design: How To Finish Projects On Time
Web Development

6 min read


Published in Branding101

·Apr 19, 2020

Graphic Design: 16 Illustrator Shortcuts to Speed Up Your Workflow

Mac & PC Keyboard Shortcuts For Beginners — I know, I know — keyboard shortcuts sound so nerdy, and you’re a graphic designer, not an IT Director, why should you learn keyboard shortcuts? There are two really good reasons a graphic designer should learn keyboard shortcuts to speed up their workflow: 1. Shortcuts keep you in “The Zone”. When you’re in your creative zone, your…

Adobe

4 min read

Graphic Design: 16 Illustrator Shortcuts to Speed Up Your Workflow
Graphic Design: 16 Illustrator Shortcuts to Speed Up Your Workflow
Adobe

4 min read


Published in Branding101

·Mar 19, 2020

7 Tips for Surviving Coronavirus As A Freelancer

It’s Time To Take Control — Last year, I wrote about how to recession-proof your freelance business in hopes of helping freelancers prepare for an inevitable recession. Recessions are to be expected….a global pandemic sending the economy into freefall and countries into isolation is much less expected. …

Freelance

6 min read

7 Tips for Surviving Coronavirus As A Freelancer
7 Tips for Surviving Coronavirus As A Freelancer
Freelance

6 min read


Published in Branding101

·Dec 30, 2019

Why So Many Websites Fail

The 3 Things Every Website Needs To Thrive — You just built a website for a client, and everyone is thrilled it’s done. The nuances of UX/UI, SEO, and copywriting were more than the client, or maybe you, expected. Likely, a few too many cooks got in the kitchen and things got awkward. Maybe timelines were delayed, or additional…

Web Development

6 min read

Why So Many Websites Fail
Why So Many Websites Fail
Web Development

6 min read


Published in Branding101

·Sep 26, 2019

7 Ways to Recession-Proof Your Freelance Business

Can You Survive The Upcoming Recession As A Freelancer? — Rumor has it, we’re heading into a recession. Economist are torn between whether or not it will happen in 2020 or 2021, but either way, no one seems to disagree it’s going to happen. For many millennials like myself, we’re still wearing our scars from the 2008 recession, but are…

Freelancing

5 min read

7 Ways to Recession-Proof Your Freelance Business
7 Ways to Recession-Proof Your Freelance Business
Freelancing

5 min read


Published in Branding101

·Apr 15, 2019

Will Robots Replace Designers?

Not The Good Ones — Here’s Why. — When I was pursuing my degree in graphic design, my advisor strongly urged me to consider a degree in print production — claiming it was more stable and had more job opportunities than design careers. …

Design

5 min read

Will Robots Replace Designers?
Will Robots Replace Designers?
Design

5 min read


Mar 6, 2019

When To Break Up With Your Client

3 Reasons To Leave A Client And How — Whether an agency or a freelancer, most careers begin by taking on a lot of work for little pay. Without a strong portfolio to start, many clients are taking a risk to work with you; as a result, you cut the price and raise the expectations, hoping for either a…

Freelancing

7 min read

When To Break Up With Your Client
When To Break Up With Your Client
Freelancing

7 min read

Stephanie Asmus

Stephanie Asmus

337 Followers

Austin-based designer, writer, entreprenuer and frequent flyer. www.stephasmus.com | IG/@stephasmus

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